Writing

Thoughts on design systems, team building, and product development.

Design Systems: Building Foundations for Scale

Building design systems at Andesite, Rebellion, and Logixboard. Tokens-first architecture, documentation, and the culture needed to scale.

How we went from hardware company to CPG. Experiments with meat sales, butcher partnerships, and finding product-market fit.

Building a design org from 0→8. Hiring frameworks, design crits, career growth, and the culture that made it work.